I have extensive experience creating digital content across multiple platforms, including Marketo, Salesforce, Mailchimp, and HubSpot for email campaigns, as well as PowerPoint, Keynote, and Adobe InDesign for presentations. My work focuses on designing engaging, effective communications that connect with audiences and drive results.
Jump to:
Email CampaignsLanding PagesPresentationsThis five-email campaign in Marketo is one example of the many I managed at Amrock. Designed to introduce recipients to key benefits of working with Amrock, each email included a clear call to action directing prospects to the sales team. The series was automated to send every two weeks to non-responders, nurturing engagement and encouraging conversions while maintaining consistent brand messaging.
To support lead generation efforts, our team developed landing pages using platforms like HubSpot, Unbounce, and Marketo, with forms integrated into Salesforce to ensure seamless tracking and follow-up. These pages were designed to capture high-quality leads and streamline the connection between marketing campaigns and the sales team.
Using Adobe InDesign, I collaborated with a copywriter, our CEO, and the sales team to create a business proposal. Designed as supplemental material, the presentation was shared with companies after initial meetings to reinforce conversations and strengthen new business opportunities.
With the fast pace of work at Amrock, leaders often struggled to stay connected and aligned. To address this, our team partnered with the CEO to develop a bi-weekly presentation series covering key topics to keep everyone on the same page. I designed the template for this series, ensuring a consistent, professional framework for clear communication.
This template was developed as an alternative to the previous presentation design. The animated transitions, featuring circles moving in unison, were intentionally designed to symbolize the alignment fostered among leaders through the bi-weekly meetings.