User experience is at the core of effective digital marketing. As a leader and designer, I’ve both partnered closely with UX teams, and personally owned a wide range of web projects, utilizing Figma and other UX tools to create and oversee projects from initial concept through final launch.
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Website RedesignsLanding Pages
I was tasked with redesigning and rebuilding Prometheum’s website from the ground up. To ensure we chose the right platform, I conducted a thorough evaluation of leading no-code solutions including Wix Studio, Duda, Webflow, Framer, and Elementor. After weighing factors such as functionality, scalability, pricing, and my own prior experience, I recommended moving forward with Webflow. To maximize value, I also negotiated directly with Webflow’s enterprise team and secured a 25% discount on our membership.
The project required a fast turnaround, so efficiency and clarity were critical. I first developed the new design system and page layouts in Figma, which were reviewed and refined in collaboration with the CEO and our Legal team. Once the designs were approved, I translated them to Webflow, building the site from scratch in just a few weeks.
Since launch, the site not only modernized the brand’s digital presence but also contributed to measurable growth. With SEO best practices implemented from the start, traffic to the website steadily increased, helping Prometheum reach and engage a broader audience.
In 2020, I led the creative team in completely overhauling the Amrock website, transitioning away from WordPress to Webflow to deliver a stronger, more impactful brand experience with greater flexibility for ongoing edits and updates. While under a tight deadline tied to a membership renewal, I collaborated with other marketing leadership to define site goals and oversaw the design team through research, accessibility reviews, and the creation of a new site map and mockups.
To ensure inclusivity, we applied WCAG 2.1 accessibility standards, making adjustments such as improving color contrast, adding alt tags, providing video transcripts, and optimizing for screen readers. Over the course of two months, I facilitated weekly working sessions, built and reviewed site pages, and guided my team through Webflow training and implementation.
The project was successfully completed on time, resulting in a modern, accessible, and fully redesigned site that reflected company goals. It was both a growth opportunity and a collaborative success for the entire team.
To support lead generation efforts at Amrock, our team developed numerous landing pages using HubSpot, Marketo and Unbounce. We integrated forms with Salesforce to ensure seamless tracking and follow-up. These pages were designed to capture high-quality leads and streamline the connection between marketing campaigns and the sales and recruiting teams.
